Are you planning a digital marketing conference or event, or organizing a workshop for your team? The partners and directors at Webrepublic are recognized experts and experienced speakers, and cover a wide spectrum of topics. Get in touch with us to plan the agenda for your next event. To leverage all its advantages, you can combine online marketing with offline marketing and other direct marketing tools, from print ads to flyers.
- The optimization and profitability of an AdWords campaign remain complex for most businesses, hence the need to hire experts who will help you to get your website gets to the first page.
- We will distribute your budget between campaigns in the most optimal way to improve KPIs .
- Lenz & Staehelin advises international advertising and marketing agency on intellectual property and technology matters.
- Basics Newsletter Marketing It becomes problematic when you send e-mails to unknown recipients.
- It is impossible to reach your customer base using just one ad in a newspaper.
- For example, a company selling fruits and vegetables should put its ad in the edition of the newspaper which has an advertising supplement devoted to this type of product.
In Switzerland, civil proceedings are possible in case of lacking advertising separation. There is, however, no threat of criminal sanctions in case of violations of the general separation requirement. In the field of influencer marketing, there are no specific judgements yet. Decisions by the Swiss Commission on Fairness in Advertising , the self-regulating body of the advertising industry, are generally much more likely than court judgments. In 2019, the SLK addressed the separation of advertising in influencer marketing for the first time.
Bpartners Sponsoring, Digital & Events
Because in most European countries you are only allowed to send advertising e-mails with opt-in. Opt-in means that the recipient expressly agrees to receive advertising e-mails. The cost of an ad is higher in the Sunday edition, but it also reaches more people. On average, the number of newspapers sold on Sundays is 10% to 40% higher than on weekdays.
They are active and stop with a single click, which gives you real flexibility in the management of your web marketing campaigns. Content marketing will take center stage in terms of digital amplification methods, allowing enterprises to produce highly specified content for specific audiences. Last year 88% of Swiss companies claimed that content is a must-have for future marketing strategies. Since then, big enterprises have adapted this model, opening new content departments to stay competitive in this now global digital marketing sector.
Market Segmentation & Target Audience Definition
Ringier Advertising markets a diverse portfolio of digital portals and print publications. This includes Ringier’s and Ringier Axel Springer Switzerland’s own titles and portals as well as several third-party publications and portals such as blue News, Le Temps and sport.ch. The possibility of targeting niches rather than too many audiences. Want to meet us at an industry event or know of one where you think we should be present? We are committed to maintaining quality and performance standards.
Successful Direct Marketing: Online Advertising
It remains to be seen whether and how quickly the Swiss economy will pick up speed again. Full-page ads are admittedly impressive, but it has been proven that small ads also attract readers. The customer needs to grasp the plus points at a glance. Based on your budget, timeline, and specifications Clutch can connect you directly with companies that match your project needs. Select from a collection of pre-defined services that meet your needs.