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Media Focus

Media Focus

Target CPA is a tool that can help you maximize your return on investment by optimizing real-time and impression-by-impression bids. With this strategy, you no longer need to adjust your offers manually to meet your conversion goals. Paid referencing, also known as SEA , is a quick way to gain presence and brand awareness on search engines, by purchasing keywords through the Google AdWords tool. Tom Hanan is Founder and Managing Director of Webrepublic.

Advertising & Marketing

Always have your finger on the pulse of your target groups with advertising. Demonstrate the ICC Marketing and Advertising Code’s relevance in an evolving digital landscape and on issues of growing interest to policymakers and consumers – such as diversity and climate change.

Market Segmentation & Target Audience Definition

Because in most European countries you are only allowed to send advertising e-mails with opt-in. Opt-in means that the recipient expressly agrees to receive advertising e-mails. The … Read More

Media Focus

Media Focus

Influencer marketing is considered “advertising” or commercial communication, as are native advertising, direct marketing, sponsoring, sales promotion and public relations work. Advertising aims at influencing the audiences in their attitude towards certain offers or providers. The main purpose is the conclusion of a legal transaction (or its prevention; cf. principle of the Swiss Commission on Fairness in Advertising “SLK” No. A.3 – in German). Switzerland’s future in digital marketing looks very bright.

If you want to make a deal, it will cost you about five calls on average, which means you have to spend about $3,000 altogether. If you combine personal selling with online advertising, you can reduce sales costs. An effective ad should grab the attention of readers or passersby, promote the products or services provided by the SME and encourage the customer to make a purchase. If a company wants to create a simple ad for a local … Read More