This represents a further decrease of 29.5% over the previous month which was already showing the initial impact of the lockdown. Compared to the previous year, gross advertising pressure for April, at CHF 210 million, was actually 40.2 percent lower than in 2019. It should contain all the details your possible customers are looking for. You can receive quick feedback and you can send a quick response. It enables you to connect with your customers in a short while. Passersby spend only four or five seconds reading a billboard.
Praising a self-purchased product among followers, with neither a sponsoring relationship with the provider nor any other consideration in exchange, presumably does not qualify as advertising under Swiss law. Consequently, there is no labelling obligation in this constellation. As a result, a reference by the influencer in an existing sponsoring relationship likely qualifies as advertising.
Internet advertising showed the greatest stability with “only” a quarter less advertising pressure than the previous year (-25.1%). Our in-depth, precision-based techniques help local, regional and international clients build a strong online presence, fully reach their business objectives and achieve digital excellence. Before choosing a billboard, an employee of the SME should see the location with his or her own eyes.
Ringier Advertising markets a diverse portfolio of digital portals and print publications. This includes Ringier’s and Ringier Axel Springer Switzerland’s own titles and portals as well as several third-party publications and portals such as blue News, Le Temps and sport.ch. The possibility of targeting niches rather than too many audiences. Want to meet us at an industry event or know of one where you think we should be present? We are committed to maintaining quality and performance standards.
- We will develop a keyword and targeting strategy to deliver ads and campaigns to you that are consistent with your business objective.
- We will provide you with a detailed analysis of your KPIs in the form of a monthly report and we will make recommendations on the adjustments to be made.
- Our Google Ads experts bring you real know-how in SEA campaigns to improve the return on investment of your campaigns.
- We are committed to maintaining quality and performance standards.
- Our goal is to achieve a good “quality score” so that you are favoured by Google.
The company should be sure the poster will reach the target customer base. Once the ad has been put up, someone from the SME should regularly check that the ad is intact and whether it has been tagged or ripped. Some days of the week are more suitable for one type of customer than another. For example, a company selling fruits and vegetables should put its ad in the edition of the newspaper which has an advertising supplement devoted to this type of product. If a restaurant wants to publicize an offer for a meal on the weekend, it should publish its ad on a Thursday or even a Friday.
Special Case: Credits Are Not Always Advertising
Geo-targeting allows you to focus your advertising on areas where you will find potential customers and to exclude those where you are less likely to find them. It’s important not to limit yourself to the geographic area where your business is located, as your ads are likely to be shown intermittently or not at all. Our mission is to help you build effective campaigns to generate more sales, leads , and quality traffic to your website. This enables you to precisely target the audience of an advertisement to optimize your return on investment. Gross advertising pressure fell in April 2020 by 84.7 percent compared to 2019. Direct marketing brings your business closer to your customers.
In Switzerland, civil proceedings are possible in case of lacking advertising separation. There is, however, no threat of criminal sanctions in case of violations of the general separation requirement. In the field of influencer marketing, there are no specific judgements yet. Decisions by the Swiss Commission on Fairness in Advertising , the self-regulating body of the advertising industry, are generally much more likely than court judgments. In 2019, the SLK addressed the separation of advertising in influencer marketing for the first time.
These seven words should help the customer understand the services provided by the SME. The frequency of the ad is more important than its size. It is impossible to reach your customer base using just one ad in a newspaper. The ad should be published several times, ideally in several different media.