But if the company wants to publish a message in a well-known national magazine, using the services of professionals is recommended. Tobias Zehnder is Co-Founder of Webrepublic and in charge of strategy and partnerships at the company. He lectures on the topic of digital marketing at various universities. Make sure your response mechanism is appropriate ie.
You can monitor your marketing tools, you can see whether your marketing campaign is successful or not. You receive quick feedback, so you can see how to change the strategies that do not work. You can test how your audience likes a product or a marketing strategy before you spend plenty of money on a large, costly campaign. Mobile marketing is also set to rapidly scale in Switzerland. According to Swiss enterprises, optimisation of mobile responsive pages (66%), apps (71%) and QR Codes (60%), as well as the specific use of those channels … Read More
As Director Media,Joël Meier is responsible for Social Media, Programmatic and Graphics units. In addition, he regularly lectures at events in Switzerland and abroad. Adrian Wenzl is Director Performance Marketing and responsible for the SEA, SEO, and E-Commerce units and the development of the service portfolio. The figures for the advertising industry after six weeks of lockdown are sobering. There is now light at the end of the tunnel with the first easing of restrictions on 11th May.
The optimization and profitability of an AdWords campaign remain complex for most businesses, hence the need to hire experts who will help you to get your website gets to the first page. Our Google Ads experts bring you real know-how in SEA campaigns to improve the return on investment of your campaigns. We will provide you with a detailed analysis of your KPIs in the form of a monthly report and we … Read More
If you want to make a deal, it will cost you about five calls on average, which means you have to spend about $3,000 altogether. If you combine personal selling with online advertising, you can reduce sales costs. An effective ad should grab the attention of readers or passersby, promote the products or services provided by the SME and encourage the customer to make a purchase. If a company wants to create a simple ad for a local newspaper, an employee with basic graphic design skills could design it.
We will focus the optimizations on the least expensive campaigns by improving the quality of the ads. We will distribute your budget between campaigns in the most optimal way to improve KPIs . The only digital marketing newsletter you’ll ever need.
Because in most European countries you are only allowed to send advertising e-mails with opt-in. Opt-in means that the recipient … Read More
Influencer marketing is considered “advertising” or commercial communication, as are native advertising, direct marketing, sponsoring, sales promotion and public relations work. Advertising aims at influencing the audiences in their attitude towards certain offers or providers. The main purpose is the conclusion of a legal transaction (or its prevention; cf. principle of the Swiss Commission on Fairness in Advertising “SLK” No. A.3 – in German). Switzerland’s future in digital marketing looks very bright.
- At the same time, we will analyse whether the budget you allocate is well managed and well distributed.
- However, this presumption does not define when a particular post needs to be specifically labelled as advertising.
- Because in most European countries you are only allowed to send advertising e-mails with opt-in.
- Big data is set to assist company’s to make the shift towards personalised marketing measures, increasing revenue and connecting with the consumer on a deeper level.
He is … Read More
2017 followed up on the successes of 2016 and brought further innovation and fresh trends into the Alpine nation. Overall the focus is on consolidation, channel management and integration of technology. Key pillars in this regard will be programmatic advertising, data, mobile, content and social media, as well as new platforms such as Snapchat. Big data is set to assist company’s to make the shift towards personalised marketing measures, increasing revenue and connecting with the consumer on a deeper level. Our digital marketing experts are proficient in retargeting advertising and its specific tools, and ensure that your brand is placed ahead of the competition. Our campaigns are designed to help users get information about your products and services when they need it.
- In summary, SMA is an effective tool for targeting Internet users potentially interested in your products and services.
- Social media offers great online marketing opportunities.
- Besides, defining a
… Read More