You Don’t Need to Have a Website to Build your Online Brand
It is believed that over 200 million websites exist today. Now, just imagine how it would be like if the over 7 billion of the world’s population each had a website. It needs no mentioning having this site today plays an integral role in building your personal and business brand on the internet. It is through a website that your customers get to have a feel of what you have in store for them. Unfortunately, it can be very expensive for most people to have that professional website that will have a significant impact.
Branding yourself via a professionally designed website gives you an opportunity to easily customize it for your needs. You will probably argue you can set up this site for free using templates such as WordPress. Unfortunately, with the stiff competition out there when it comes to professionally done sites, no doubt the free DIY option may not be your best bet. Read more here to discover ways through which you will not compromise on your professionalism and online branding efforts even without a website.
Things have changed really fast when it comes to social media networks and what used to be platforms for uploading photos and stalking people. No doubt social media networks are the real deal when it comes to branding yourself and your business online. So powerful are the social media platforms that they can build or crush any career and business today. There are many social media platforms today from Twitter and Facebook to Pinterest, LinkedIn, Snapchat and Instagram to mention but a few. Each of these platforms has its pros and cons depending on your choice and goals. First and foremost you need to identify your online branding goals. These goals such as starting a new business, selling your products or attracting an employer will help you pick the right platform to use for online branding.
The second way through which you can brand yourself online without a website is through Youtube. Google (which owns youtube) tends to rank its videos high when search keywords are related to our Youtube videos. Statistics indicate that over 80 percent of traffic today comes from video links so you might want to get started with this.
If you are still not sure how to get going with online branding, how about you engage an online branding/marketing agency. Luckily, there are several agencies out there that can help you create the perfect brand online.
Cited reference: advice