Influencer marketing is considered “advertising” or commercial communication, as are native advertising, direct marketing, sponsoring, sales promotion and public relations work. Advertising aims at influencing the audiences in their attitude towards certain offers or providers. The main purpose is the conclusion of a legal transaction (or its prevention; cf. principle of the Swiss Commission on Fairness in Advertising “SLK” No. A.3 – in German). Switzerland’s future in digital marketing looks very bright.
- At the same time, we will analyse whether the budget you allocate is well managed and well distributed.
- However, this presumption does not define when a particular post needs to be specifically labelled as advertising.
- Because in most European countries you are only allowed to send advertising e-mails with opt-in.
- Big data is set to assist company’s to make the shift towards personalised marketing measures, increasing revenue and connecting with the consumer on a deeper level.
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