Huge global brands such as Google, Facebook, LinkedIn and Microsoft all have their headquarters stationed in Dublin. Many companies find it difficult to justify spending money on permanent marketing employees, whereas outsourcing, or “centralising” services, provides efficient alternative. Eminence takes care of the management of your SEA campaigns through careful keyword research that will allow you to analyze both your CTR (click-through rate), your conversion rate as well as your ROI. In addition, paid referencing is also characterized by sponsored links which produce a very short-term effect and can significantly increase your website traffic from the first moments of launching your campaigns. Only the tobacco industry increased its advertising year-on-year, just like it did in the previous month (+57.8%).

Geo-targeting allows you to focus your advertising on areas where you will find potential customers and to exclude those where you are less likely to find them. It’s important not to … Read More

The company should be sure the poster will reach the target customer base. Once the ad has been put up, someone from the SME should regularly check that the ad is intact and whether it has been tagged or ripped. Some days of the week are more suitable for one type of customer than another. For example, a company selling fruits and vegetables should put its ad in the edition of the newspaper which has an advertising supplement devoted to this type of product. If a restaurant wants to publicize an offer for a meal on the weekend, it should publish its ad on a Thursday or even a Friday.

• Our SEA experts will continuously analyse the performance of your campaigns as well as those of your keywords to adjust your CPC and ads if necessary.
• Eminence takes care of the management of your SEA campaigns through careful keyword research

If you want to make a deal, it will cost you about five calls on average, which means you have to spend about $3,000 altogether. If you combine personal selling with online advertising, you can reduce sales costs. An effective ad should grab the attention of readers or passersby, promote the products or services provided by the SME and encourage the customer to make a purchase. If a company wants to create a simple ad for a local newspaper, an employee with basic graphic design skills could design it.

We will focus the optimizations on the least expensive campaigns by improving the quality of the ads. We will distribute your budget between campaigns in the most optimal way to improve KPIs . The only digital marketing newsletter you’ll ever need.

Because in most European countries you are only allowed to send advertising e-mails with opt-in. Opt-in means that the recipient … Read More