Switzerlandss Sets Trends In Global Digital Marketing

Switzerlandss Sets Trends In Global Digital Marketing

As Director Media,Joël Meier is responsible for Social Media, Programmatic and Graphics units. In addition, he regularly lectures at events in Switzerland and abroad. Adrian Wenzl is Director Performance Marketing and responsible for the SEA, SEO, and E-Commerce units and the development of the service portfolio. The figures for the advertising industry after six weeks of lockdown are sobering. There is now light at the end of the tunnel with the first easing of restrictions on 11th May.

Advertising & Marketing

The optimization and profitability of an AdWords campaign remain complex for most businesses, hence the need to hire experts who will help you to get your website gets to the first page. Our Google Ads experts bring you real know-how in SEA campaigns to improve the return on investment of your campaigns. We will provide you with a detailed analysis of your KPIs in the form of a monthly report and we will make recommendations on the adjustments to be made. To optimize the volume of conversions and improve your CPA , we will implement “the smart bidding strategy CPA” which will allow you to obtain a more effective return on investment.

It remains to be seen whether and how quickly the Swiss economy will pick up speed again. Full-page ads are admittedly impressive, but it has been proven that small ads also attract readers. The customer needs to grasp the plus points at a glance. Based on your budget, timeline, and specifications Clutch can connect you directly with companies that match your project needs. Select from a collection of pre-defined services that meet your needs.

The Crisis Reaches Out

Target CPA is a tool that can help you maximize your return on investment by optimizing real-time and impression-by-impression bids. With this strategy, you no longer need to adjust your offers manually to meet your conversion goals. Paid referencing, also known as SEA , is a quick way to gain presence and brand awareness on search engines, by purchasing keywords through the Google AdWords tool. Tom Hanan is Founder and Managing Director of Webrepublic.

2017 followed up on the successes of 2016 and brought further innovation and fresh trends into the Alpine nation. Overall the focus is on consolidation, channel management and integration of technology. Key pillars in this regard will be programmatic advertising, data, mobile, content and social media, as well as new platforms such as Snapchat. Big data is set to assist company’s to make the shift towards personalised marketing measures, increasing revenue and connecting with the consumer on a deeper level. Our digital marketing experts are proficient in retargeting advertising and its specific tools, and ensure that your brand is placed ahead of the competition. Our campaigns are designed to help users get information about your products and services when they need it.

  • We are specialized in the implementation of high-reach and target-group-specific advertising campaigns for both national and international advertising clients and agencies.
  • Our Google Ads experts bring you real know-how in SEA campaigns to improve the return on investment of your campaigns.
  • We will provide you with a detailed analysis of your KPIs in the form of a monthly report and we will make recommendations on the adjustments to be made.
  • We will develop a keyword and targeting strategy to deliver ads and campaigns to you that are consistent with your business objective.

Because in most European countries you are only allowed to send advertising e-mails with opt-in. Opt-in means that the recipient expressly agrees to receive advertising e-mails. The cost of an ad is higher in the Sunday edition, but it also reaches more people. On average, the number of newspapers sold on Sundays is 10% to 40% higher than on weekdays.

Outsourcing Marketing Services

Are you planning a digital marketing conference or event, or organizing a workshop for your team? The partners and directors at Webrepublic are recognized experts and experienced speakers, and cover a wide spectrum of topics. Get in touch with us to plan the agenda for your next event. To leverage all its advantages, you can combine online marketing with offline marketing and other direct marketing tools, from print ads to flyers.

Digital Arrivals

Ringier Advertising markets a diverse portfolio of digital portals and print publications. This includes Ringier’s and Ringier Axel Springer Switzerland’s own titles and portals as well as several third-party publications and portals such as blue News, Le Temps and sport.ch. The possibility of targeting niches rather than too many audiences. Want to meet us at an industry event or know of one where you think we should be present? We are committed to maintaining quality and performance standards.

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