Media Focus

Media Focus

Influencer marketing is considered “advertising” or commercial communication, as are native advertising, direct marketing, sponsoring, sales promotion and public relations work. Advertising aims at influencing the audiences in their attitude towards certain offers or providers. The main purpose is the conclusion of a legal transaction (or its prevention; cf. principle of the Swiss Commission on Fairness in Advertising “SLK” No. A.3 – in German). Switzerland’s future in digital marketing looks very bright.

If you want to make a deal, it will cost you about five calls on average, which means you have to spend about $3,000 altogether. If you combine personal selling with online advertising, you can reduce sales costs. An effective ad should grab the attention of readers or passersby, promote the products or services provided by the SME and encourage the customer to make a purchase. If a company wants to create a simple ad for a local newspaper, an employee with basic graphic design skills could design it.

Advertising & Marketing

They are active and stop with a single click, which gives you real flexibility in the management of your web marketing campaigns. Content marketing will take center stage in terms of digital amplification methods, allowing enterprises to produce highly specified content for specific audiences. Last year 88% of Swiss companies claimed that content is a must-have for future marketing strategies. Since then, big enterprises have adapted this model, opening new content departments to stay competitive in this now global digital marketing sector.

We offer a complete, modern and premium range of products to meet the major issues and advertising needs of brands. Social media offers great online marketing opportunities. Lenz & Staehelin advises international advertising and marketing agency on intellectual property and technology matters. In Europe, Ireland – ranking 13th as most attractive destinations amongst marketers – has become one of the most important locations for customer experience centers.

Advantages Of Direct Marketing On The Internet

However, this presumption does not define when a particular post needs to be specifically labelled as advertising. Just as in Switzerland,digital marketing is exploding in Spain, growing 75% year on year to 2015, and reaching325 million EUR on mobile alone by 2016. Mobile marketing has grown significantly since 2015, when it onlyaccounted for 4.5%of the total Spanish spend, highlighting the rapidly changing landscape of marketing in this new digital era. Setting up a campaign depends on your business goals and the type of customer you want to reach. Besides, defining a goal can help your campaign achieve a specific result more effectively.

  • For example, a company selling fruits and vegetables should put its ad in the edition of the newspaper which has an advertising supplement devoted to this type of product.
  • Many companies find it difficult to justify spending money on permanent marketing employees, whereas outsourcing, or “centralising” services, provides efficient alternative.
  • We will distribute your budget between campaigns in the most optimal way to improve KPIs .
  • It is impossible to reach your customer base using just one ad in a newspaper.

We will focus the optimizations on the least expensive campaigns by improving the quality of the ads. We will distribute your budget between campaigns in the most optimal way to improve KPIs . The only digital marketing newsletter you’ll ever need.

Direct marketing helps you pinpoint a smaller segment of your audience in a way that is more personal than online marketing. If you focus on a huge group of customers, you will be less specific. It is next to impossible to please everyone, so you had better fine-tune your advertising techniques to your target audience’s unique demands. Internet marketing is one of the most successful direct marketing tools.

Market Segmentation & Target Audience Definition

It is effective, because finding and purchasing products over the Internet is an easy and inexpensive option for customers. We are specialized in the implementation of high-reach and target-group-specific advertising campaigns for both national and international advertising clients and agencies. With our strong portfolio, consisting of traditional and newly established media titles, we offer our clients many opportunities to place their advertising messages in our relevant environments. Our SEA strategies allow you to reach every target with the right advertising message. By combining different targeting techniques in separate campaigns, we will be able to identify the most profitable targets for your business. You will even be able to identify which new targets are most likely to perform well for your product or service.

And readers spend on average three times longer reading their Sunday papers. Readers also keep magazines for longer than daily newspapers. On average, just one in five people will stop in front of a poster ad and read all of it. The title should manage to attract the attention of the reader or passerby.

Ringier Advertising markets a diverse portfolio of digital portals and print publications. This includes Ringier’s and Ringier Axel Springer Switzerland’s own titles and portals as well as several third-party publications and portals such as blue News, Le Temps and The possibility of targeting niches rather than too many audiences. Want to meet us at an industry event or know of one where you think we should be present? We are committed to maintaining quality and performance standards.

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